WHAT IS RE-MARKETING ADVERTISEMENT?
Remarketing or Retargeting campaigns consent you to display
banner ads to people who have previously visited your website or mobile app in
past. They are online search and display campaigns that look to people who have
visited your website in past. You can piece past visitors in different group
and can show them different offers or messages.
HOW RE-MARKETING ADS WORK?
People who has visited your website in previous have before
shown interest in your product or services, so these ads keep your brand top of
mind among qualified users and motivate them to go back to your site to learn
more and convert.
When somebody will visit your website then a Cookies will be
added into their browser and they will be followed to show relevant advertisement.
GOOGLE ADS REMARKETING
Google has reach to millions of websites and so you can use
google ads re-marketing to reach your previous visitors everywhere and anytime.
You want to have a Google Ads account, a website. if not then we can help your
setup one.
FACEBOOK ADS REMARKETING
Like Google, Facebook ads can target your website's past
visitors on Facebook, Instagram and other Facebook content network. You want to
have Facebook profile, a business page or we can create one for you.
How Much Does It Cost?
Remarketing Campaigns are like other display campaign. You
can choose how you need to be billed for Ads. Either you can select to pay for
clicks on Ads or for Ads impression. both options are available in google &
Facebook both. PPC (pay per click) are most popular bidding method. in PPC
method, you will not be charged if someone just view your Ads, but you will be
charged for clicks and this amount is very less compared to other ads like
search campaigns etc.
Ads Scheduling, Targeting options
Remarketing show ads to website past visitors, but you can
also customize it. You can schedule your ads by day & hours, decide
location and devices (mobile, computer, tabs)
How Long will it work?
If people are visiting your website, then they will be added
in your re-marketing audience list and you can show them ads for more than a
year. You can also segment this list based on duration.
Type - Display | Dynamic | Search
DISPLAY REMARKETING: The Most popular type of remarketing
which every website can use. You can show banner ads to website visitors and
can show different ads based on pages of website they have visited.
DYNAMIC REMARKETING: The is mainly for ecommerce/shopping
website and user see products ads based on product they have seen on website.
Its setup requirements are more other campaigns.
SEARCH REMARKETING: You can use your website past visitor’s
audience list to show your ads in google search. So, if they are searching
again in google then you can bid higher to show your ads on top. You can also
exclude audience so they never see your ads again.
What is Audience list?
All website visitors are tracked with help of a pixel added
on your website. these visitors are added into a group which show just the no.
of total visitors (no other personal information). These groups are called a
Audience list. You can have multiple audience list like for - people who has
visited "contact" page or "cart' pages.
Can I show ads to my website past visitors?
If you have added google tracking code (adwords pixel or
google analytic) and have created audience list then you can target that user
with remarketing ads otherwise not.
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