AdWords PPC Marketing Consultant

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Top Adwords (PPC) Interview Questions & Answers

1) Explain what is Adwords?

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites.  It will place a text ad that appears when people search for phrases associated to your offering.

2) Explain how Adwords work?

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page.  Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

3) Explain why to use Google Adwords?

Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy.  So few visitors through Adwords might be more valuable than million visitors.

4) Explain what is Ad rank?

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

5) Explain how does Ad rank impact Cost-Per-Click?

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads.  Your CPC can be calculated by following way

Your Price = The ad rank of the person below you/ your quality score + $0.01

6) Explain how does a Google auction work?

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for.  The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

7) Explain what gets entered into a Google Account?

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

8) Explain what is Google Quality Score?

Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance.  Higher quality score keywords will save your money and earn better ad ranking.

9) Explain what is an ad group in Google Adwords?

Ad group is a container of your keywords, advertisements, and landing pages.  Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

10) Explain what is conversion optimizer in Adwords?

Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable.  It can help you to return maximum on your investment.

11) Mention some of the Google Adword Ad Extensions?

Different ad extension can enhance the increase in traffic.  Some of the common Ad extensions used in adwords are

• Sitelinks
• Call Extensions
• Location Extensions
• Social Annotations
• Seller ratings
• Mobile app extensions
• Offer ads
• Communication Ad
• Review extension
• Image and drop down navigation Ad extension

12) Mention in google Adwords that options can’t be changed after creating an account?

After creating account Currency and Time Zone, cannot be changed.

13) Explain how you can improve conversion rates?

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

14) Mention what is the limit set for the number or characters for Adwords ad?

Limit for Adword is

• Description line 1^st : 25 characters
• Description line 2^nd: 35 characters
• Destination URL: 1024 characters

No images are allowed in URL.

15) Explain what is the meaning of CTR and how you can calculate?

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.

16) Mention what are the type of Keywords?

There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

• Research Keywords: It tends to contain one or two words – Tea
• Consideration: It tends to contain two or three words – Green Tea
• Purchase: It must have more than three words – buy loose green tea
• Loyalty: This must be shorter- Starbucks

17) Explain what is Google Ad API?

Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

18) Mention what all things can be done using Google Ad API?

With Google Ad API, you can build an application that can do following things

• You can automatically generate keywords, ad text, custom reports and landing pages
• Develop additional applications and tools to help you manage accounts
• Synchronize Adwords data with your inventory system to manage campaigns based on stock

19) Explain how you can track conversions in Google Adwords?

In Google Adwords, conversion tracking can be done in following ways

• Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
• View-through conversion window options tracks when a person sees your ad but does not click it (impression)
• By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
• By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

20) Explain what are the other two options for bidding other than C-P-C?

Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).

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Source: https://career.guru99.com/top-20-adwords-interview-questions/

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PPC Services For The Pest Control Business

One of the best fragments of your profession is sighted the look of reprieve and appreciation on your customers’ expressions when you say, “Don’t worry about your influx, I’ve got this.” They get the fulfillment and security of knowing that an expert is on the work and that everything will be all right.

So, when your effort your own professional marketing and advertising only to get bad results or no new customers, why would your responsibility yourself? You aren’t a promoter or a marketer, you’re in pest control – consent the line to the specialist. Vipin Kumar has 10 years of experience in marketing and pay-per-click marketing, and our specialty is pest control.

Pest Control PPC Marketing: What is it?

PPC, pay-per-click, or paid search is a process of receiving probable customers to go to your website, set up an appointment, get a quote, call your offices or a number of other actions. You’ve perhaps seen some PPC ads on Google, Facebook, or other types of social media, with “Sponsored” or “Ad” next to the heading. These PPC ads that show up in your Facebook feed or your Google searches aren’t put there arbitrarily, they’re based on what you search for on Google and what seats you visit on the internet.

Basically, PPC is a way of creation definite that the customers you want are sighted your name come up first when they search for the pest control services that you offer – you get the right calls from the right customers fast. The reason this method of marketing is called “pay-per-click” is because you only pay for the ad when a probable customer clicks on the link.

Pest Control Marketing

Online advertising is an excessive way to grow your pest control business…if you do it right. Most of your probable pest control clients are online right now, so if you know how to successfully target them, online advertising can be one of the fastest ways to attain your business goals.

Regrettably, certain the size of this occasion, it should come as no astonishment that online marketing has become somewhat of a field for pest control industries. Engaging at pest control advertising takes a lot of ability, thought and persistent.

we recognize what works and what doesn’t in pest control advertising. We’ve assisted a variety of pest control businesses thrive online and appreciate how to help you optimize your marketing and sales process.

 

Visit on Highest of Your Pest Control Campaigns

Let’s be true, even if you can’t manage to pay for to spend all day handling your pest control campaigns, you immobile want to keep tags on them.

we trust in being totally clear with our clients. That’s why we’ve twisted an easy-to-use tool you can use to check up on the presentation of your campaigns…anytime, anywhere.

In addition to this tool, you’ll get broadsheet reports from your professional pest control account manager on how your account is systematic and what they’ve done to recover things.

 you’ll never have to sensation about your PPC campaigns again.

Work with a Pest Control Advertising Expert

Our pest control advertising professionals have years of experience in the pest control business and know what it takes to become the most out of your paid advertising budget.

Whether it’s paid search marketing on Google, Bing or Yahoo, paid social media ads on LinkedIn or Facebook, or optimizing your site experience, our pest control marketing experts know exactly how to get you the new clients you need.

 

We Make Pest Control Advertising Look Easy

You twig to running a tremendous pest control company, we’ll take attention of the marketing.

Pest Control Marketing That Works

we become pest control advertising. We appreciate where pest control campaigns break down and how to improve for sales and productivity. We’ve assisted many businesses determine their true online advertising possible and produce impressive results.

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Facebook Marketing Services, Facebook Advertising Expert in Delhi, India

Facebook Marketing Services, Facebook Advertising Expert in Delhi, India

We are top Facebook Marketing consultant providing Facebook management & PPC services in Delhi, Gurgaon & Noida with a lineup Highly skilled Facebook Experts So If your product isn’t available on Facebook, you are gone out the most well-known social networking platform that is being used by more than a billion users.

We Support You Drive More Customer Through Facebook Advertising & Management Service

The social media has now verified itself very well skilled if we start from commencement till now. Marketing and advertising through Facebook go hand in hand. It is the seamless place to recruit your business, advertise your scheme, feast the ideas as well as ideas and let the audience come and make it produce more and more with time.

When audiences search for an exact business on the internet, they arise to the Facebook page of that business to make extra details and activities that are not available on the site itself. Facebook can be careful as the second website for your business. Facebook announces a medium to your clienteles to know more about your business, to attach directly with you, as well as to see your products and services.

If you need to sell any product or service to customers, Facebook can support you limitlessly to market your business. Facebook can assistance you in:

Being paid new users.

Pleasing new employees.

Presenting your work and projects.

Creating an email contacts’ list for your business.

Structure a public around your work.

Selling through your page.

Facebook is Everywhere

You should absolutely take assistances from Facebook, but there may exist an opportunity that you don’t know how to do it or don’t have time to do it. Vipin Kumar is here for you to gain you with best of its services concerning Facebook Advertising & Marketing Management.

Though not keeping a Company Facebook Profile means that focused leads are coming to your site, and your business is gone important search engine optimization advantages. Ducking Facebook will impairment your business seriously if the other companies that offer the same facilities as you are available on Facebook.

How our Facebook Marketing Consultant supports You?

We appreciate the fact that it's not required for you to hire a specific staff to manage your social media marketing. We anticipate to become a Facebook Marketing Consultant for you, to benefit you with all the benefits.

• Start from score and set up an account for you.
• Design a gorgeous profile it to look incredible.
• Create attractive content.
• Respond to every lead and query.
• You only have to support the created content, and then wait for the results.

Our Facebook Packages Comprise of:

• Page creation including with Facebook Graphic Designing
• Monthly Return on Venture Tracking Report
• Dedicated Facebook Consultant
• Once-in-a-Week Paid Promotions of Posts
• Quick Responses to Users
• Content Creation

The main apprehension while marketing has always been regarding its level of success. Facebook is a global social platform and is being used suggestively by numerous small as well as well-established businesses. However, it is informal to form a page and inductee with the raises of your business; marketing isn’t an easy task to perform. There exist definite details that have to be satisfied and need more efforts to be put into it.

Facebook is King of Social Media

The social media including with Facebook suggests business owners with social cognizance and invite significant visitors to the own page. Facebook ads are also really helpful in attracting people. That’s why, using the Facebook ads, many business holders intend to approach the open arena and increases their businesses’ popularity. Facebook is a well-established platform to grow your business and Vipin Kumar is here to help you make the most of it.

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